00 Brand identity

One mark, one sans, one accent.

How Optimus Foundry looks, moves, and sounds. Everything on this page is live: the mark, the type, and the motion are the same code the site runs on.

01 Mark

A stamp, poured.

A solid stamp with an italic O struck clean through it and a molten core at its centre. In the hero it pours: the metal fills the O from the core, overflows across the stamp, and cools back to ink. Everywhere else it holds still, the same drawing from 16px to a billboard.

Construction · 100 × 100 grid

Stamp	Center 50, 50 · radius 48 · solid
O	Instrument Serif Italic outline, 74 units, centred, cut through the stamp
Core	Center 50, 52 · radius 5.5 · `--molten`
Motion	`motion="pour-loop"` · 5.6s · hero and this page only
Ink	`currentColor`, so the mark takes its text color
Source	`src/components/FoundryMark.astro`

96px

64px

48px

32px

24px

16px

On ink

On paper-2

Never recolor the core.It is always molten, on every ground.

Never outline or stroke it.The mark is solid, at every size.

Never rotate or skew it.The italic O already carries the lean.

Keep the still mark flat.No shadows, glows, or gradients. The glow belongs to the pour alone.

02 Wordmark

Slanted caps, full stop.

Inter Tight 700 italic, all caps, tight tracking, closed with the molten full stop that ends every headline. Always to the right of the mark, never alone. In running copy the name is set normally: Optimus Foundry.

Optimus Foundry.

Optimus Foundry. Footer · mark 48 · type 28 · gap 16

Optimus Foundry. Nav · mark 28 · type 15 · gap 10

03 Color

White ground, molten core.

A white ground, neutral-cool greys, and a near-black with no warm cast. The heavy black mark and one hot orange carry all the warmth. Molten is punctuation: a period, one phrase per headline, a status dot. Never a fill.

#FFFFFF

--paperPage ground

#F4F4F5

--paper-2Alternate sections

#E4E4E7

--rule-softSoft hairlines

#8E8E93

--muted-2Quiet emphasis

#6B6B70

--mutedLabels, metadata

#2A2A2E

--ink-2Body copy

#0B0B0C

--inkHeadlines, the mark

#E0531A

--moltenThe one accent

Paper 70Paper-2 20Ink 9Molten 1

04 Type

One sans, two jobs.

Inter Tight carries display and body. Bold and tight for headlines, the italic of the same weight for emphasis, regular for reading. JetBrains Mono carries structure: eyebrows, serial numbers, metadata.

Display · Inter Tight 700 · −0.045em

Software,
crafted in
precision.

Five metals.	H2 · 700 · 68/52/40
Products people pay for.	H3 · 600 · 30
Temper	H4 · 600 · 24
Most software today is liquid — endlessly poured, infinitely reshaped, optimized for the next quarter. We work the other way around.	Body · 400 · 15–19
01 THE COMPANY · 03 / 04 · SAAS · LIVE · MMXXVI	Mono · 400 · 10–12

05 Motion

Slow, linear, one at a time.

Motion moves like a forge wheel, not a phone screen. Linear or ease-in-out, with one exception: the pour has weight, so it lands, squashes, and settles. One moving thing per surface, and nothing scroll-triggered.

The heat pass · 10s loop · process section

Brief

Cast

iii

Temper

Stamp

The pour. Loops in the hero every 5.6s: a stream drops into the core, the metal fills the O and overflows across the stamp, spills off the rim, cools back to ink, and pours again.
The heat pass. Molten fills the rail, each step heats and holds, then the section cools.
Durations. 0.25s for hovers, seconds for ambient loops. Nothing in between without a reason.
Reduced motion. Every loop stops and shows its finished state.

06 Voice

Say the literal thing.

Confident, quiet, technical, honest. Active voice. Short sentences in clusters of three. One foundry verb per paragraph: cast, forge, temper, or stamp.

Confident

We cast our own SaaS and mobile apps.

We're excited to announce a new approach to software.

Quiet

One product at a time.

We're shipping at lightning speed — sign up now!

Technical

Go, Postgres, and Kafka on one AWS account.

A robust, scalable platform that just works.

Honest

Sjocamp is live. Meerkat and TickUpToks are prototypes.

A growing suite of products for every need.

AI-poweredAI-nativenext-generationseamlessdelightfulempowerleverageutilizescalablesolutionsgame-changerstay tuned

07 Rules

The short list, zero exceptions.

The full manual lives in the repository's docs/ folder. These are the ones that hold the whole system up.

All sans. Inter Tight for display and body, JetBrains Mono for labels. The one serif is the O drawn into the mark.
One accent per surface. Molten is punctuation. No filled molten buttons, no molten sections.
No dark sections. Separate a section with --paper-2 between rules, never a dark band.
Hairlines, not boxes. 1px rules before any shadow. Never a shadow on text.
Square containers, full pills. Corners are 0 or 999px, nothing in between.
The 8px grid. Every space is a multiple of 8.
No emoji, no gradients. The only gradient is the soft molten glow behind the hero mark.
Periods end headlines. The molten full stop is the signature.

08 Press

The mark, ready to print.

Everything a writer or a partner needs, in one download. Use the files as they are: the core stays molten, the stamp stays whole, and the lockup keeps its spacing.

Logo files · social card · boilerplate Download the press kit

**Mark**Ink, for light grounds · PNG 1024px SVG PNG

**Mark, reversed**Bone, for dark grounds · PNG 1024px SVG PNG

**Lockup**Mark and wordmark, ink · PNG 2400px SVG PNG

**Lockup, reversed**Mark and wordmark, bone · PNG 2400px SVG PNG

**Social card**Link preview · PNG 1200 × 630 PNG

Clear spaceHalf the mark on every side Smallest size 16px · mark 24px in a lockup

Boilerplate

Optimus Foundry is a Canadian software company. We cast our own SaaS and mobile apps, put each one in front of real users early, and double down on the ones that hold. Quick to ship, careful in the making.

Optimus Foundry Inc. was founded in MMXXVI and is incorporated federally in Canada and in Ontario. More at optimusfoundry.com.